The managers of the Kissan Steak sauce company found the new billboard impressive. It showed a husband-type man seated in a restaurant with a large plate of steak and potatoes on the table, and a bottle of Kissan sauce.
The original title for the billboard was planned as "What does she know about your husband that you don't?"
The Board members felt that the ad was too suggestive, so they changed the tagline.
The new tagline was: "He gets it downtown, why not give it to him at home?"
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